Marketing & Communications Sector Knowledge
Available from multiple providers
Earners of this badge have completed a three-week internship at Tees Valley Combined Authority, working within the Marketing and Communications team. They have developed knowledge and understanding of the organisation and key marketing functions to project manage and prepare a complete marketing campaign. This includes market research, developing a full marketing and communications plan, and developing campaign outputs.
Market research Marketing strategy Social media Videography Copywriting Supplier management Collaboration Presentation skills Problem solving Time management Self-reflection Marketing Communications Local Government Internship/placement DemonstrateCriteria
Available by application only, please contact the provider for more information.
Earner has developed a high-level understanding of local government working and economic development priorities, including: education, employment and skills, business support, inward investment, tourism, and transport.
Earner has developed a high level of understanding of marketing and communications channels and tactics.
Earner has touched on numerous brands, including Tees Valley Combined Authority, Teesworks, Visit Tees Valley and Teesside International Airport, gaining an understanding of consumer and business audiences.
Earner has worked alongside the Group Marketing Officer on a specific project and has gained an understanding of developing market research, marketing and communications planning, and delivering outputs. This includes video content, copywriting for social media, press releases, SEO-optimised blogs, and case studies, as well as briefing design in and photography requirements.
Earner demonstrated their digital literacy by has looking at several marketing platforms and applications including Orlo, MailChimp, Trello, Canva, Meta Ads.
Earner has co-led on a group project to support colleagues with filming video diaries and drafting blog posts. As a result, demonstrating their collaborative skills and leadership qualities.
Earner has demonstrated reflective skills and their learning through post-task discussion, contribution to team meetings and delivery of presentation to wider colleagues.
Available by application only, please contact the provider for more information
Tees Valley Combined Authority, Teesside Airport Business Suite, Teesside International Airport , Darlington, United Kingdom, DL2 1NJ
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