Introduction to Digital Marketing
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This badge recognizes individuals who have gained foundational knowledge in the field of digital marketing. Recipients of this badge have demonstrated an understanding of key terminology, concepts, and strategies used in digital marketing. They are capable of developing initial proposals and possess the basic skills needed to engage in digital marketing activities. The badge signifies the learner's ability to comprehend the digital marketing landscape, including SEO, social media marketing, email marketing, content marketing, and analytics.
Search Engine Optimization Target Audience Content Marketing Digital Marketing Analytics Project Proposals Marketing Email Marketing Social Media Marketing Content Creation Google Ads Google Analytics HyperText Markup Language (HTML) Key Performance Indicators (KPIs) Marketing Automation Marketing Communications Marketing Strategies Search Engine Marketing Social MediaCriteria
Complete an introductory course on digital marketing that covers essential topics such as SEO, social media marketing, email marketing, content marketing, and analytics.
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